Effective coaching practice ñ The coach/executive match
H4: The coach must relatively quickly establish credibility with the executive for the coaching to move ahead to a successful outcome. Credibility involves, at least to a degree, all of the following:
H4a: A referral or endorsement from someone else in the organization who is trusted.
H4b: An appropriate match in personal styles between the coach and executive.
H4c: The coach being seen has having an appropriate background or skill set to bring to bear on the executiveís presenting issues.